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After Airtel, Vodafone Idea also raises mobile tariff

"The new plans will start the process of ARPU (Average Revenue Per User) improvement and help address the financial stress faced by the industry," Vodafone Idea said in a press release.

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New Delhi: A day after Bharti Airtel raised mobile pre-paid charges, rival Vodafone India on Tuesday announced to hike tariff by up to 25%.
The revised tariff will come into effect from November 25, 2021.

“The new plans will start the process of ARPU (Average Revenue Per User) improvement and help address the financial stress faced by the industry,” Vodafone Idea said in a press release.

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As per the revised tariff plan, Vodafone Idea’s lowest pre-paid plan would cost Rs 99 from Rs 79 now. The 84-days recharge plan which currently costs Rs 379 would be available for Rs 459 from November 25.

Data top-up rates have also been increased by the company.
Bharti Airtel had on Monday raised pre-paid mobile charges in the range of 20-25% noting that ARPU needs to be at Rs 200 and ultimately at Rs 300 so as to provide a reasonable return on capital.
The other telecom major Reliance Jio is also expected to follow the rivals and increase the tariff.

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