Kolkata: Century LED Ltd. has announced the appointment of iconic cricketer and former Indian captain Sourav Ganguly as brand ambassador for its Magik range of LED lighting products.
It is hoped that the brand’s association with the highly popular former captain will help reinforce the brand in a more concrete way.
Century LED Limited is a leading LED lights manufacturer in India which provides next-gen LED lighting solutions under the brand Magik, ranging from decorative lights to task lighting solutions. Magik provides an exclusive collection of products that have an aura.
Headquartered in Kolkata, it strives to understand customers’ needs and offer solution-based products, which are best in class, consumer-centric.
“We are proud to have Ganguly on board as our brand ambassador for Magik Lighting. He is a leader and a game-changer, he has not slowed down but continues to inspire his generation. At Magik, we believe in the constant evolution of technology as the needs of our customers keep evolving. Along with providing the best technology, our focus is also on providing personalized solutions and ensuring the highest degree of productivity, convenience and efficiency for our esteemed customers”, said company chief Anirudh Kajaria.
BCCI chief Sourav Ganguly said, “I am a passionate sportsman and in the last few years I have rediscovered my passion for things other than sports. I have always lived an active life and I want to continue to do so.
Lighting is a powerful thing and proper lighting according to the environment makes you feel safe, comfortable and allows you to enjoy the surroundings at their full potential. I am glad to be associated with a brand like Magik which has helped millions of people improve their quality of life.”