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Truecaller crosses 500 customer milestones for its biz offering

Today, after repeated user requests, Truecaller announced another interesting feature to the Verified Business Caller ID solution, the Call reason.

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Bengaluru: Truecaller on Tuesday announced that it has crossed the milestone of 500 customers for it’s Truecaller for Business offerings.
This success has been achieved within a few months of conscientious efforts by the team in helping brands connect with their customers better, the company said.

Businesses are from more than 25 countries including India who have adopted the solution to add value to their existing business.
The offering allows businesses to verify their identity on Truecaller which increases consumer safety by preventing fraud and scam calls.

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This includes various types of businesses, across large public listed companies, digital natives, startups, e-commerce, education, healthcare, banking and financial services (BFSI) and more verticals.
With frauds and scams using spoofed identities on the rise across the world, there was a dire need to bring in more trust in communications.
This is exactly why Verified Caller ID was introduced at the beginning of this year.

Today, after repeated user requests, Truecaller announced another interesting feature to the Verified Business Caller ID solution, the Call reason.

Call Reason enables Truecaller Verified Business customers to let their end customers know why they are calling them. It helps in adding context to business calls and improves customer confidence by communicating the reason for the call, even before the call is answered.

“Our 500+ verified business solutions customers, spread across key markets globally, are on a journey with us to make business communication more trusted, safer, and efficient,” Truecaller’s Priyam Bose said.

“Our latest offering, Call Reason, is a great value add to the otherwise context-less calls that were an increasing problem for consumers and businesses alike,” he added.

Call Reason enables businesses to let their customers know precisely why they are calling them and augment customer confidence by communicating even before the call is answered, Bose said.

An official spokesperson for Swiggy, one of the early clients of the company, said Truecaller verified business caller ID helps to reach out successfully to the customers and also helps optimize delivery attempts.
“We are also one of the early access users of the Call Reason top-up feature of this solution and it has assisted in adding more context to our delivery calls and improving customer confidence by communicating even before our call is picked up,” he said.

Urban Company official spokesperson, another early clients of the firm, said the growing demand for home services during the pandemic has led the company to serve over 5 million customers in the last one year.
“With Truecaller Verified Business Caller ID we have eliminated this friction and ensured a smooth communication channel between our customers and professionals,” it added.

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