Hyderabad:Radio City, the largest radio network in India, has affiliated with the Hyderabad Metro Rail (HMR) for exclusive branding of the radio station.
A release here on Tuesday said, Hyderabad is home to stunning architecture, exquisite cuisine, and innovative technology firms, but the city’s metro system is what truly gives it its pulse.
Radio City perceives the leading metro stations of Hyderabad as an opportunity to boost brand recognition. Therefore, the radio station has ensured its logo presence at the entry points to the 10 metro stations such as Secunderabad East, KPHB, Ameerpet, Lakdikapul, Nampally, JBS, LB Nagar, Uppal, Raidurg, and MGBS.
Each metro station has a daily footfall of between 2 and 3 lakhs across a huge distance, which is momentous for the brand to boost its reach and establish a positive perception among the audience.
Radio City’s innovative persona draws inspiration from its determination to update its brand in order to stay atop continuously. The metro train is beneficial as a convenient transportation medium and an unobtrusive medium for advertisers.
This is one of the key reasons for radio’s rapid adaptation to signing an annual contract with the Hyderabad Metro Rail corporation. It will generate brand awareness and establish strong brand recognition among daily metro goers.
This strategic connection between the two firms is anticipated to produce high levels of engagement and play a critical role in developing a brighter future for Radio City.
Commenting on the brand augmentation strategy, Kartik Kalla, Chief Creative Officer, Radio City said, We believe that our association with Hyderabad Metro Rail will have a positive impact on the listeners allowing them to engage with our brand.
We believe the metro is the best way to attract a large footfall, and by establishing our presence there is a brand augmentation strategy to attract more listeners.
This synergy will not only increase our visibility but also demonstrate our status as a dominant player utilizing novel means of disseminating our content”, he added.