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Bharti Airtel launches Xstreme Premium

Adarsh Nair, CEO, Airtel Digital, said the company had taken a giant leap towards democratising and growing the digital entertainment ecosystem in India with the launch of the new video streaming service.

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Mumbai: Bharti Airtel, India’s premier communications solutions provider, on Thursday launched Airtel Xstream Premium to aggregate content from 15 leading video apps on a single platform and single subscription at an introductory price of around Rs 149 per month.

Speaking to reporters in a virtual conference, Adarsh Nair, CEO, Airtel Digital, said the company had taken a giant leap towards democratising and growing the digital entertainment ecosystem in India with the launch of the new video streaming service.

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“Airtel Xstream Premium is a game changing innovation to democratize OTT content in India,” Nair said.

Under the scheme, Airtel customers customers will get access to one of the largest catalogue of over 10,500 movies and shows plus LIVE channels from SonyLIV, ErosNow, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Ultra, HungamaPlay, EPICon, Docubay, DivoTV, Klikk, Nammaflix, Dollywood, Shorts TV on Airtel Xstream Premium, at Rs 149 per month.

Besides, the platform offers a great experience with a single app, single subscription, single sign-in, unified content search and AI driven personalized curation for each user, Nair said. 

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