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Assam Tourism holds roadshow in Mumbai to promote film tourism

In his welcome speech, Rituparna Baruah, chairman, Assam Tourism Development Corporation (ATDC), invited tourists to visit Assam and promised it to be an experience of a lifetime.

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Mumbai: In a bid to promote Assam as the most film tourism-friendly state that familiarities single-window clearances for shooting movies, Assam Tourism has conducted a roadshow in a luxury hotel here, in presence of renowned Indian actor Adil Hussain.

In his welcome speech, Rituparna Baruah, chairman, Assam Tourism Development Corporation (ATDC), invited tourists to visit Assam and promised it to be an experience of a lifetime.

Tourism Minister Jayanta Malla Baruah, ATDC vice-chairman, additional chief secretary to the Govt of Assam – Tourism Department, secretary to the Govt of Assam – Tourism Department, and other key officials from Assam Tourism were present at the event on Monday, a release stated here on Tuesday.

Speaking on the occasion, Minister Baruah said, “We are putting a lot of effort into promoting film tourism in the state and making it the most film tourism-friendly state by facilitating shooting permissions with single-window clearances for film projects and providing necessary support to attract filmmakers. Assam, which is well connected to any part of the country, with excellent road infrastructure and peaceful conditions, is known for spiritual, wildlife, river and adventure tourism.”

“Assam’s tourism sector has recorded 511 per cent and 763 per cent growth in domestic and foreign tourists’ inflow, respectively, in 2022, compared to 2021, as per January 2023 data. In state’s New Tourism Policy, special focus has been given on EoDB and facilitating single window clearance for Film Tourism. We are going to implement the policy aggressively and promote Assam as the ultimate film tourism destination in consultation with the film fraternity and tourism stakeholders. With New Tourism Policy 2022, prepared in consultation of World Bank and with state’s constant endeavour towards promoting private investments in tourism sector, government has signed mega hospitality projects by renowned groups like Tata, Hyatt in places like Kaziranga, Manas, etc. State has recently granted industry status to tourism sector which would certainly be a major boost for private investments into the state,” Kumar Padmapani Bora, secretary, Tourism and managing director of ATDC, said.

Actor Hussain said, “I am so very pleased that Government of Assam, specially the Department of Tourism, is taking the much-awaited and much-needed initiative for putting Assam in the map of Film Shooting Tourism.” 

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