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YouTube loses over 20% of contributors from Russia

At the same time, TikTok lost 87 per cent of Russian-language contributors and 93 per cent of Russian-language content, the study said.

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Moscow: YouTube has witnessed a 21 per cent drop in the number of Russian-language active contributors from February 24, when Russia launched its military operation in Ukraine, to April 20, according to the data unveiled on Saturday by Russian analytical group Brand Analytics.

At the same time, TikTok lost 87 per cent of Russian-language contributors and 93 per cent of Russian-language content, the study said.

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The video sharing platform blocked users in Russia from posting new content. Instagram (banned in Russia) lost 56 per cent of its active Russian-language contributors and 55 per cent of its Russian-language content.

Russian social media VKontakte increased the pool of its contributors by 22 per cent and amount of content by 17 per cent in the same period. The messenger Telegram saw a 24 per cent increase in contributors and a 5 per cent increase in content.

The research was conducted from February 24 through April 20. An active contributor was assumed to be a social media user who posted at least one message, comment, or repost on the day of the survey. 

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