Kolkata: Ahead of International Women’s Day, Twitter commissioned independent research to uncover insights around what women in India are talking about on the service.
A quantitative survey amongst 700 women on Twitter was carried out, along with the qualitative curation and analysis of 522,992 Tweets sent out by female Twitter accounts between January 2019 and February 2021 by women across 10 Indian cities.
The research found that women in India have carved their own space on Twitter with a diverse range of conversations. Nine dominant conversational themes emerged from an in-depth look at the Tweets.
With a 24.9% share, Passion points and interests emerged as the top conversation theme, with women talking most about fashion, books, beauty, entertainment and food on the service. Current affairs (20.8%), Celebratory moments (14.5%), Communities (11.7%) and Social change (8.7%) also featured in the top five conversation themes among women on Twitter.
While conversations around everyday chatter and Celebratory Moments saw the highest engagement in terms of average number of Likes and replies per Tweet, Passion Points and Interests, Communities and Shared challenges were the most Retweeted categories.
Cities showcased their different points of conversation: Chennai led conversations around Celebratory moments, Creative showcase and Everyday chatter, Bengaluru dominated chatter around Communities, Social change and Shared challenges, while Guwahati fronted conversations around Passion points and interests and Current affairs.
Manish Maheshwari, Managing Director at Twitter India, said, “We commissioned this research to build our understanding about women on Twitter and were inspired by the results. These insights show us that Twitter is for every woman. Their communities and conversations highlight the uniqueness and diversity of the service. Access to a free and open Internet has made it possible for everyone to express themselves freely without barriers. As a service our goal is to build on this foundation, giving people new ways to converse, form communities and control who can interact with them in a conversation.”