Washington:US social media company Twitter said on Wednesday it was softening the platform’s policy on political advertising.
“Today, we’re relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks,” the company tweeted.
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Twitter also plans to align its advertising policy with the one followed by US television and other mass media services; the message read.
At the moment, Twitter prohibits the promotion of political content on the platform.