Kolkata: Designer-actress Masaba Gupta, who is on board as brand ambassador for leading beauty and nutrition brand Chicnutrix, is raising awareness on PCOS.
Living with polycystic ovary syndrome or PCOS can be devastating for a woman. This combination of metabolic, hormonal and psychosocial conditions can cause long-term medical issues, anxiety and depression.
With this association, while talking about her struggles with PCOS, Masaba along with Chicnutrix aims to educate more women and help them learn to successfully manage this condition and improve their lives. Together they will be driving forward the brand’s mission to improve the lives of women across the country through innovative wellness solutions by giving a voice to women suffering from this syndrome.
According to a recent survey, 1 out of 5 women in India suffers from PCOS. More than the symptoms, it is a lack of awareness that is a cause of concern today with women feeling hesitant to consult a doctor or even talk about what they are going through.
Commenting on the cause, Designer-actress Masaba Gupta said, “I have personally struggled with PCOS all my life. Today I am at my fittest and it’s all thanks to my wellness needs being correctly addressed. I have focused on all aspects including diet, nutrition, and fitness and exercising to be healthy. What has also worked wonders on me is Chicnutrix’s PCOS product Cysterhood Inositol, a product I came across recently. Along with my daily regime, I take these effervescent tablets from one of India’s best beauty, wellness and nutrition brands. Thanks to Chicnutrix, I am now stronger than PCOS. I have benefited so much from using this product, that I felt it imperative to share my story with other women like me.”
“As a woman, we understand best what other women need. Our health and beauty goals always take a back seat. We never talk about issues like UTI, hair fall or PCOS. We feel embarrassed to carry personal products. And we are just sometimes way too busy to bother about our beauty nutrition. With our association with Masaba, we at Chicnutrix, are on a mission to change this! Sisterhood Inositol, made with Swiss Effervescent Technology and formulated with clinically proven ingredients, helps to manage the concerns or symptoms caused by PCOS and support your overall ovarian health and help boost fertility. We are so delighted that Masaba is helping us amplify brand awareness through her real-life experiences. Her transformation over the years has been truly inspirational to many and we hope together to improve the lives of women across the country,” said Shilpa Khanna Thakkar, CEO & Founder of Chicnutrix.