New Delhi: The Election Commission of India (ECI) is gearing up for the nine assembly elections this year and the Lok Sabha polls early next year with an aim to push voter percentages through innovative communication strategies.
As one of the initiatives, ECI, in collaboration with the Subhash Ghai Foundation, produced a song, ‘Main Bharat Hoon, Hum Bharat ke Matdata Hain’ featuring celebrities from different walks of life, appealing to voters to cast their vote and fulfil their constitutional duty.
The song, which was screened in the presence of the President of India on the 13th National Voter’s Day (NVD) on January 25, 2023, is already beginning to gain traction on social media through celebrities and influencers. Within a week since its launch, the Hindi and multilingual formats of the song have already gotten over 3.5 lakh views and 5.6 lakh impressions on four major social media platforms: Facebook, Instagram, Twitter, and YouTube.
The song is one of such initiatives of ECI’s ‘Systematic Voter’s Education and Electoral Participation (SVEEP) programme, which is the flagship voter education programme focused on inclusion strategies and action plans for enhancing participation from all categories of voters under ECI’s motto of ‘No Voter to be Left Behind.’
The song is aimed not only at educating the voters regarding their rights and responsibilities towards strengthening democracy but also at enthusing them for greater participation in the electoral process.
The song was finalised after a number of interactions between the team led by Subhash Ghai and the Election Commission, led by Rajiv Kumar, Chief Election Commissioner, and attended by Anup Chandra Pandey, EC, and Arun Goel, EC.
On the song, the Chief Election Commissioner said, “The song is dedicated to each voter who takes cognizance of their national duty and casts their vote, beating all odds.
The song tends to inspire new voters, enthuse future voters, and young voters, reflects the aspirations of centenarian voters, service voters, and PwD voters, celebrates women voters who have shown faith in democracy, outnumbered male voters in the 2019 elections, and have set a new goal for ECI and themselves. Celebrating the diversity and demography of India, the song attempts to contribute to the NVD 2023 theme of ‘Nothing like voting, I vote for sure.”