Mumbai: Amazon India on Wednesday said it has signed an MoU with the Council of Handicrafts Development Corp (COHANDS), an apex body of 30 Central and state government handicrafts and handloom development corporations set up in 1983-84.
Through this collaboration, Amazon India aims to empower the growth of over 50,000 artisans and weavers associated with over 100 craft clusters and specific interventions across India under the Amazon Karigar program.
The collaboration will also positively impact 55 artisanal clusters which are funded by the Ministry of Micro, Small, and Medium Enterprise’s (MSME’s) flagship project Scheme of Fund for Regeneration of Traditional Industries (SFURTI).
This initiative is driven by the intent to encourage digital inclusion and empower the artisan and weaver community, offer economic opportunities by becoming Amazon sellers as well as job creation.
Sellers joining the Amazon Karigar Programme through this association will be able to avail of a host of benefits such as reduced referral fees, training support for shipping and delivery of products, imaging and marketing, technical know-how, and business and sales.
This association will also enable a possible expansion of the customer base for these Amazon Karigar enrolled sellers bringing in greater recognition for their work and providing more employment opportunities.