New Delhi: Maruti Suzuki has collaborated with Indian Oil Corporation Limited (IOCL) for its loyalty program – ‘Maruti Suzuki Rewards’.
The partnership will strengthen the value proposition of the Maruti Suzuki Rewards program for its customers, by providing benefits pertaining to convenience and value across almost 35,000 IndianOil fuel stations across the country, a statement from the company said on Wednesday.
Shashank Srivastava, Senior Executive Officer (Marketing and Sales), Maruti Suzuki India Limited, said, “At Maruti Suzuki, our focus has always been to provide our customers with the utmost convenience. Continuing with the core thought of customer centricity, the partnership with IndianOil will further strengthen the Maruti Suzuki Rewards program and enrich our 7 million plus Maruti Suzuki Rewards customers with higher benefits.”
“With IndianOil’s vast reach of more than 35,000 fuel stations across India, Maruti Suzuki rewards customers will further experience a much more integrated re-fuelling experience. It will help build a stronger connection with customers by providing a premium, reliable and benefit-driven post-purchase experience,” he said.
Sandeep Makker, Executive Director (Retail Transformation), IndianOil, said, “We are delighted to partner with Maruti Suzuki India Limited for the Maruti Suzuki Rewards program. We, at IndianOil, believe in providing unparalleled customer experiences and strive to consistently enhance our engagement through partnerships.
“This partnership will give us systematic inroads and help us increase penetration into passenger car segment and transform the fuelling experiences.”
“By developing proper synergy, both the partners can blend their valuable expertise and resources to create seamless and distinct offerings for their customers,” he said.